8 During N.L.S.T's keynotes / presentations, we strive to redefine sales excellence by focusing on the power of performance based on one's true potential. Our intent, to encourage a shift in mindset—to embrace standards and goals once thought to be too lofty. Unyielding  in our crusade, we leave attendees with no other option but to challenge themselves. Expecting more of yourself is a big step towards giving more of yourself to your clients, your colleagues, and people you meet every day. At N.L.S.T we believe that this reciprocity of effort forms the underpinnings of a high performance culture. The quality of a product goes far beyond the ingenuity behind its fabrication; the quality a product in the new economy will have everything to do with the professionalism with which the product is transitioned from inventory to the end-user; meaning, where products and services in a given market are by and large the same, it falls on the lap of the sales professional to win market share—even in a market saturated with vendors. Attendees learn about the impact of the human element in the sales equation. Self-awareness is the true competitive advantage in the new economy.